# FourLook / Fourlook Corporation > FourLook is a performance marketing platform for transparent click tracking, campaign attribution, conversion tracking, tracking-domain management, postbacks, and analytics. > Legal entity: Fourlook Corporation > Support: support@fourlook.com ## Primary pages - Home: https://fourlook.com/ - About Fourlook Corporation: https://fourlook.com/about - Google Ads Click Tracking: https://fourlook.com/google-ads-click-tracking - Documentation hub: https://fourlook.com/docs - Contact: https://fourlook.com/contact - Security: https://fourlook.com/security - Acceptable Use: https://fourlook.com/acceptable-use - Privacy Policy: https://fourlook.com/privacy - Terms of Service: https://fourlook.com/terms ## Documentation topics (one page per topic) - What FourLook Does: https://fourlook.com/docs/what-fourlook-does Overview of what FourLook does: click tracking, campaign attribution, conversion tracking, postbacks, tracking domains, analytics, and Google Ads transparent tracking. - Click Tracking: https://fourlook.com/docs/click-tracking How FourLook click tracking works: tracking URL structure, request handling, logging, destination selection, and Google transparent modes. - Campaign Tracking: https://fourlook.com/docs/campaign-tracking How FourLook campaign tracking organizes traffic sources, offers, landing pages, tokens, routing, and reporting. - Redirects: https://fourlook.com/docs/redirects How FourLook redirects work after a click is received, including standard campaign redirects and strict Google transparent redirection_url handling. - Destination URL: https://fourlook.com/docs/destination-url How FourLook determines the destination URL for a tracked click, including redirection_url for Google transparent tracking. - URL Parameters: https://fourlook.com/docs/url-parameters URL parameters used by FourLook tracking links, including redirection_url, Google macros, custom tokens, and cost parameters. - Click ID and Attribution: https://fourlook.com/docs/click-id-attribution How FourLook click IDs and attribution work for correlating clicks with conversions, postbacks, and reporting. - Conversion Tracking: https://fourlook.com/docs/conversion-tracking How FourLook conversion tracking records leads, purchases, and other events after a tracked click. - Postbacks: https://fourlook.com/docs/postbacks How FourLook server-to-server postbacks attribute conversions without relying only on browser cookies. - Tracking Domains: https://fourlook.com/docs/tracking-domains How FourLook tracking domains work for campaign links, HTTPS, and tracking-only behavior. - Analytics and Reporting: https://fourlook.com/docs/analytics How FourLook analytics and reporting summarize clicks, conversions, cost, revenue, devices, geos, and campaign tokens. - HTTPS and Secure Tracking: https://fourlook.com/docs/https HTTPS requirements for FourLook tracking domains, Google transparent destinations, and production deployment. - Data Collected: https://fourlook.com/docs/data-collected Data FourLook may collect during click tracking, conversions, and account use, including IP, user agent, click ID, referrer, destination URL, and campaign parameters. - Data Retention: https://fourlook.com/docs/data-retention How FourLook retains account and tracking data for service delivery, reporting, legal obligations, and business records. - Security Controls: https://fourlook.com/docs/security Security controls used around FourLook tracking routes, accounts, domains, and production deployment. - Fraud and Abuse Prevention: https://fourlook.com/docs/fraud-abuse-prevention How FourLook prohibits malicious redirects, phishing, malware, deceptive landing pages, fraudulent traffic, and advertising-policy circumvention. - Google Ads Transparent Tracking: https://fourlook.com/docs/google-ads-transparent-tracking Documentation for FourLook Google Ads transparent click tracking, redirection_url behavior, /gads-click, and the GGADS first-party bridge. - API and Server Endpoints: https://fourlook.com/docs/api FourLook server endpoints used for tracking, Google first-party bridge routing, postbacks, and related integrations. ## What FourLook does - Click tracking and redirect handling - Campaign attribution and reporting - Conversion tracking - Server-to-server postbacks - Custom tracking domains - Google Ads transparent click tracking tooling - Full overview: https://fourlook.com/docs/what-fourlook-does ## Google Ads transparent tracking - Endpoint: https://fourlook.com/gads-click (tracking domain often click.fourlook.com) - Immediate next hop is the declared redirection_url parameter - Strict Google transparent modes do not apply Split, rotation, cloaking, device/geo redirects, or fallback destinations - First-party bridge upload path example: https://brand.com/GGADS/ - Reviewer page: https://fourlook.com/google-ads-click-tracking - Docs topic: https://fourlook.com/docs/google-ads-transparent-tracking ## Optional - Cookies: https://fourlook.com/cookies - DPA: https://fourlook.com/dpa - Refund Policy: https://fourlook.com/refund-policy - Sitemap: https://fourlook.com/sitemap.xml - Robots: https://fourlook.com/robots.txt