The PS5 has become something like a black hole, a massive force in the middle of the gaming industry that we can only determine because of its hints on its periphery: we’ve seen its controller, we know that it will have an SSD, we know that it will have Godfall and Assassin’s Creed: Valhalla. Somewhere at the center of all this information is a console, but we’re waiting for that. For now, another tangential announcement.
Sony has just announced the formation of PlayStation Studios, a new brand that will cover all of its legendary first-party development, including huge franchises like God of War, Uncharted, and The Last of Us. The company has given us a logo and a little open video that reminds me of something I can’t quite put my finger on, maybe Marvel. Here’s that:
“We are really excited about this,” Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment, told Gamesindustry.biz. “Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
In all seriousness, this does seem like a good idea: Sony’s first party development is perhaps its greatest strength, and over the course of the last generation it’s been able to rival even Nintendo in terms of consistency and quality. There is a certain sort of large-scale, single-player prestige game that Sony does better than anyone else, and it’s been crucial to the company’s continued success.
Bringing these things under a recognizable brand makes sense, and the little animations should be a good way to make sure people watching TV ads know exactly what they’re getting when they’re dealing with Sony exclusives. I’d still like to know which of these games are being made for PS5, but that’s how it goes, sometimes.