Campaign components
- Campaigns can include traffic sources, offers, landing pages, custom tokens, redirect rules, device targeting, tracking domains, and postback settings.
- Flow types may include direct-to-offer, landing-page-to-offer, or split routing for standard campaign tracking.
Attribution context
- Each accepted click can store campaign identifiers, source parameters, destination context, device/browser data, and related tokens for later reporting and conversion matching.
Important distinction
- Standard campaign tracking may use advanced routing logic.
- Strict Google transparent tracking modes do not use Split, rotation, cloaking, device/geo rules, or fallback destinations. They redirect only to redirection_url.
Need more detail?
Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].