Platform

Conversion Tracking

Conversion tracking records business outcomes that happen after a click, such as leads, purchases, or custom events.

How conversions are recorded

  • Conversions can be recorded when a network, advertiser system, landing page workflow, or connected integration sends conversion data back to FourLook.
  • Conversion records may include event type, payout or value, timestamp, and the related click identifier.

Customer responsibility

  • Customers remain responsible for configuring their networks, pixels, CRM systems, destination pages, and conversion definitions correctly.
  • FourLook provides the tracking and reporting layer; it does not guarantee that third-party platforms will approve or fire conversions.

Need more detail?

Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].