How postbacks work
- A traffic source, affiliate network, advertiser system, or customer backend can call a FourLook postback URL with the click identifier and conversion details.
- FourLook can then associate the conversion with the original click for reporting.
Configuration
- Customers can configure postback URLs and macros according to their traffic sources, networks, or advertiser systems.
- Exact macros and field names depend on the connected platform and campaign setup.
Need more detail?
Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].