Tracking request data
- IP address
- User agent / device / browser information
- Click ID
- Referrer
- Destination URL / redirection_url
- Timestamp
- Tracking/campaign information and URL parameters
- Google identifiers such as gclid, gbraid, and wbraid when present
Conversion and account data
- Conversion event type, payout/value, and related click identifiers when conversions or postbacks are received
- Account information such as name, email, company details, billing references, and support messages
Policy reference
- See the Privacy Policy for retention, rights, sharing, and customer responsibilities.
Need more detail?
Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].