Documentation

Destination URL

The destination URL is the page or offer URL the visitor should reach after tracking.

How destination URLs are chosen

  • In standard campaign tracking, the destination is selected from campaign configuration.
  • In Google transparent modes, the destination is provided as redirection_url and must be an absolute HTTPS URL.

Transparency requirement

  • Google transparent click tracking emphasizes clarity around the immediate next-hop destination.
  • For FourLook strict Google modes, that next hop is the value of redirection_url.

Appended correlation parameter

  • FourLook may append fl_click_id to the destination URL for internal click correlation and later conversion matching.

Need more detail?

Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].