What this tool does
FourLook provides click tracking, campaign attribution, conversion tracking, tracking-domain management, postbacks, and analytics for advertisers, agencies, and marketing teams. Each topic below is documented on its own page so reviewers and customers can open only the subject they need.
Platform
Overview of what FourLook does: click tracking, campaign attribution, conversion tracking, postbacks, tracking domains, analytics, and Google Ads transparent tracking.
Platform Click TrackingHow FourLook click tracking works: tracking URL structure, request handling, logging, destination selection, and Google transparent modes.
Platform Campaign TrackingHow FourLook campaign tracking organizes traffic sources, offers, landing pages, tokens, routing, and reporting.
Platform Conversion TrackingHow FourLook conversion tracking records leads, purchases, and other events after a tracked click.
Platform PostbacksHow FourLook server-to-server postbacks attribute conversions without relying only on browser cookies.
Platform Tracking DomainsHow FourLook tracking domains work for campaign links, HTTPS, and tracking-only behavior.
Platform Analytics and ReportingHow FourLook analytics and reporting summarize clicks, conversions, cost, revenue, devices, geos, and campaign tokens.
Documentation
How FourLook redirects work after a click is received, including standard campaign redirects and strict Google transparent redirection_url handling.
Documentation Destination URLHow FourLook determines the destination URL for a tracked click, including redirection_url for Google transparent tracking.
Documentation URL ParametersURL parameters used by FourLook tracking links, including redirection_url, Google macros, custom tokens, and cost parameters.
Documentation Click ID and AttributionHow FourLook click IDs and attribution work for correlating clicks with conversions, postbacks, and reporting.
Documentation HTTPS and Secure TrackingHTTPS requirements for FourLook tracking domains, Google transparent destinations, and production deployment.
Documentation Data CollectedData FourLook may collect during click tracking, conversions, and account use, including IP, user agent, click ID, referrer, destination URL, and campaign parameters.
Documentation Data RetentionHow FourLook retains account and tracking data for service delivery, reporting, legal obligations, and business records.
Documentation Security ControlsSecurity controls used around FourLook tracking routes, accounts, domains, and production deployment.
Documentation Fraud and Abuse PreventionHow FourLook prohibits malicious redirects, phishing, malware, deceptive landing pages, fraudulent traffic, and advertising-policy circumvention.
Documentation API and Server EndpointsFourLook server endpoints used for tracking, Google first-party bridge routing, postbacks, and related integrations.