Operational retention
- Click, conversion, and campaign records are retained to support analytics, attribution, customer reporting, and auditability.
- Customers may have account-level retention, reset, or deletion options depending on configuration and permissions.
Legal and support retention
- Some records may be retained longer when required for security investigation, billing disputes, legal obligations, or abuse review.
Need more detail?
Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].