FourLook click ID
- Accepted clicks receive an internal click identifier used for reporting, conversion matching, and postback correlation.
- In Google transparent modes, FourLook may append fl_click_id to the destination URL.
Platform click identifiers
- Google identifiers such as gclid, gbraid, and wbraid may be logged when present in the request.
- Other traffic-source tokens may also be stored according to campaign and traffic-source configuration.
Attribution outcome
- Attribution depends on correctly capturing the original click and later receiving a conversion or postback that references the related click identifier or configured macros.
Need more detail?
Return to the documentation hub, review Google Ads transparent tracking, or contact [email protected].